November 2013: We’re in the researchfase of our new webdocumentary project, Itaquera (working title). Strolling the streets of Itaquera, we found a lot of inhabitants who were very eager to talk with us about their perceptions on the WC 2014. While the stadium Corinthians is still being built, the neighbourhood is already demonstrating significant changes in appearance. Coca Cola is taking over the streetimage, offering refrigerators and clocks to bars and restaurants who agree to paint their walls in Coca Cola colours.